Keep them meaningful
Link words that can describe the link without relying on the surrounding text.
| Not good | Better |
|---|---|
| Click here for more information about costs and expenses. | See Costs and expenses. |
| Visit the Aboriginal Legal Aid in BC website. |
Visit Aboriginal Legal Aid in BC. |
|
Rule 3-1 of the Supreme Court Family Rules states that ... (Not the worst example but it could be improved) |
Rule 3-1 of the Supreme Court Family Rules states that ... |
Make them accurate and specific
Don't link words that indicate a site's general page or home page if you're taking someone to a specific part of that site. People don't like surprises.
| OK | Better |
|---|---|
|
Order your marriage certificate from the BC government. (BC government would suggest it's a general page/home page) |
Order your marriage certificate from the BC government. |
|
Rule 3-1 of the Supreme Court Family Rules (Link goes to a section, rather than the Rules as a whole) |
Rule 3-1 of the Supreme Court Family Rules |
Keep them short and "frontload" your links
You don't need to mess about linking padding like "Read more about." Research by NielsenNorman has shown that people mostly look at the first two words of a link, so keep them active and concise.
| OK | Better |
|---|---|
| See costs and expenses. |